We Put the Service in Full-Service Web Design.
Our Prime Directive is to create meaningful designs that work.
What does it mean when a design works?
A design's purpose is to solve a problem through effective communication. When a design works, problems get solved; it doesn't matter if your goal is to generate a sales lead, promote a new product through audience engagement, or by making direct sales. The first thing we like to teach our clients is that a website, a brochure, or a busiunesscard is more than a visual presence. Business marketing is about an end result that successfully engages your target audience and convinces them to take action. To put it another way, a beautiful design is like a tree falling in the forest. Does it make a sound? That's not us; we want to teach you how to make some noise!
Our mission is to work with our clients, side by side, in order to create clear and concise lines of communication.
Our designs are based on the concept of effective visual communication. We create working designs by getting to know your business up close and in person. We don't employ salespeople. You work with designers through each phase of our workflow, so that we can help you put your best foot forward.
We are a design firm that is run by designers.
The design brief is more than a single sheet of directions thrown together for a quick turnaround. We don’t employ salespeople, because our designers are our sales team. Who is a better choice to interact with you about your needs than the people who will oversee your project from start to finish? We ask the right questions, which creates detailed design briefs that get the job done.
A word about the culture behind KCX Media's design principles…
My name is Jason, and I started KCX Media.
In college, our professors would set us up with design briefs that were short on detail, long on instruction, but never truly conveyed the challenges the projects wanted to solve. I always assumed that in the real world, designers had all of this exposure to their client’s. I thought that design briefs would be more detailed. In my professional experience, after college, I learned that my professors had it all right.
Despite this little oversight in project detail, I always managed to score the highest grades with few revisions. How did I do it? That's easy...I designed to the audience. I had spent weeks getting to know my professors and I knew what they liked...by getting to know them.
The design brief is the key to a succesful working relationship.
When a designer understands the project, then both the designer and the client can relax and collaborate to build something amazing. It has been my experience that web design is shifting into high gear where everything is about the speed of execution, and I believe that this assembly line attitude towards web design is generating a lot of generic and boring sites. Creativity is important if you truly want to stand out, because you have to think of your brand in a way that attracts attention and tells the world why you’re just a little different.